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Dr Shenaz Rangwala

Assistant Professor

School: Newcastle Business School

Shenaz Rangwala

Shenaz Rangwala is Assistant Professor in Marketing at Northumbria University, United Kingdom. Her broad research interest lies in the area of consumer behaviour, particularly how consumption influences contemporary cultures, communities and individuals specifically women in transitional societies. Her research  examines issues related to gender and post-feminism in marketing and consumer culture. Her recent research particularly explores the role of technology in enhancing or reducing social and gender disparities. She particularly specialises in qualitative and visual research methods. Her work has been published in prestigious journals as well as presented in academic conferences.

  • Kashim Shuwa Ali Role of Social Media De-Influencers in Advocating Anti-Consumption Behaviour in the Travel and Tourism Industry. Start Date: 01/10/2024
  • Kashim Shuwa Ali Role of Social Media Influencers in Advocating for Anti-Consumption in the Travel and Tourism Industry. Start Date: 01/10/2024 End Date: 17/10/2025

  • Marketing PhD
  • Marketing MSc
  • Fellow in Higher Education Academy FHEA


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Northumbria University Graphic Design student, Adam Graham, with Director of Converge Northumbria, Ally Hunter-Byron.
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Northumbria University Carol Service 2025
Collaborating for Capability: Shaping the Future of Supply Chain Talent
Viruses of Microbes-UK (VoM-UK) Conference 2026
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