Effie completed her PhD at Northumbria University, having previously been situated at Lincoln's Social Computing group (LiSC). She undertook postdoc positions at both Northumbria and Newcastle University, and has been the ESPRC centre manager for the Next Stage Digital Economy Centre for Digital Citizens (CDC), before returning to Northumbria as an Assistant Professor in Computing and Information Sciences.
My research is interdisciplinary in nature, focusing on the intersection between human-computer interaction (HCI) and digital sociology to explore how contemporary parenthood is digitally scaffolded, the concept of digital humanness, and how the domestic sphere is affected by technology. I am interested in mundanity and how everydayness supports identity formation, a sense of self, and interpersonal connectedness.
Computer Science PhD
Northumbria University graduate, Rob Law MBE, joined sleep scientists and design experts from…
An Assistant Professor at Northumbria University won the Royal Society of Chemistry’s Award…
The Summer 2025 edition of Northumbria University’s newspaper is available to collect on campus…
Savvy students from Northumbria University Business Clinic have been helping one of the UK’s…
In this article originally written for The Conversation*, Dr Muhammad Wakil Shahzad, Associate…
Northumbria University has been awarded a prestigious Marie Skłodowska-Curie Actions (MSCA)…
Squires Workshops
School of Design
School of Design
School of Design, Northumbria University
Back to top
