Northumbria University’s
partnership with the Amsterdam University of Applied Sciences (AUAS) is set to
take an already successful consultancy service run by business students to new
heights.
The recently announced partnership
in the Netherlands establishes a campus presence for Northumbria in Europe, with
UK-accredited degrees taught at AUAS and opportunities for both universities to
collaborate on areas including research, exchange programmes and summer schools.
Collaboration has also just been
agreed for students from the Amsterdam School of International Business at
AUAS, and Newcastle Business School’s Business Clinic at Northumbria, to work
together.
Anoesjka Timmerman, Head of the
Department of Entrepreneurship at the Amsterdam School of International
Business, confirmed the arrangement during a visit to the Business Clinic to
see how students work in teams to provide free consultancy advice to clients.
Kirk Dodds, Lecturer in Marketing from
Newcastle Business School, said: “We were delighted to welcome Anoesjka to the
Business Clinic, especially as it was on the day our students were making final
presentations to their clients as part of their degrees. Clinic-based learning
like this can really enhance the learning and employability of our students –
values clearly shared with the Amsterdam School of International Business.
“The outstanding quality and
experience that Anoesjka’s team bring to this style of business education means
we can enrich the learning experience for students from both institutions even
further. It is an exciting opportunity to truly collaborate and provide a new
kind of opportunity for students and academics to learn from each other and
make a profound contribution to the wider world.”
Both Northumbria and AUAS already
run very successful business clinics in which students learn about business
theory and practice through providing free, real, professionally supervised,
assistance to business and other organisations with consultancy on their
challenges and opportunities. From February 1st next year students
and staff from both universities will be working together in Amsterdam to
provide business consultancy to companies from the UK, Netherlands and
beyond. One of the primary goals will be to provide real benefit to
companies based in the UK who are seeking to expand their European reach.
